Prepping a Campaign

Email campaigns are more than typing a message and clicking send — they’re an essential part of your conversion strategy. Every piece matters, and real results only come when it’s all dialed in.

It’s Not Just an Email

A campaign is made up of multiple elements working together:

Copy – The words you use (subject line, message, tone, CTA)
Creative – Images, graphics, video, and layout
CTA – Clear action you want the reader to take (click, buy, sign up)
Conversion Elements – Where they land after they click (form, page, checkout)

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Tip

If even one of these pieces is off, the entire campaign can fall apart. But when everything aligns, that’s when the magic happens.

Plan Before You Build

Before designing or writing anything, ask:

What’s the goal?
Who is this for?
What do they need to see or feel to take action?
Where are we sending them, and what happens after that?

Great campaigns reverse-engineer success. You start with the result you want, then build backward.

Assets to Prepare

Final copy (headline, subheads, body text)
Branded visuals (images, product photos, GIFs, etc.)
Landing page or form ready to receive traffic
Tracking tools (UTMs, analytics, tags)

Don’t Wing It

Last-minute emails almost always underperform. If it feels rushed, it will read rushed — and readers can tell. Take the time to align all the pieces before launch.

Note

When we launch campaigns at Nordax, we treat them like mini-systems. Every part is connected, tested, and optimized for conversion. That’s why they work.