Understanding Logo Files

We always provide your logo in multiple file types and formats to make sure you’re covered no matter where you’re using it — print, web, merch, or social.

Common File Types We Deliver

1. .AI or .EPS (Vector Files)

Editable source files used by designers and printers
Infinite scalability with no quality loss
Required for high-quality print and embroidery

💡

Tip

You likely won’t open these yourself — just save them in case a printer or designer requests them.

2. .SVG

Scalable web-friendly vector file
Ideal for websites and apps
Supports transparency and fast loading

3. .PNG

High-resolution raster file
Transparent background — great for drag-and-drop usage
Comes in full color, white, and black versions
does not degrade with saving and editing

4. .JPG or .JPEG

Compressed raster image
No transparency (has a white background)
Best for simple uses like social posts or email attachments
Will degrade with saving and editing

Where to Use What

File Type	Best For
.AI / .EPS	Printing, editing, merchandise, large signage
.SVG	Websites, web apps, responsive design
.PNG	Social media, drag-and-drop use, presentations
.JPG	Quick previews, emails, social posts with white backgrounds

Still Unsure?

Don’t worry — just ask us. If you’re sending your logo to a third party (e.g. a printer or another vendor), we can let you know which version to use or work with them directly to make sure your brand is represented correctly.

Note

If we created your brand, all your logo files will be neatly organized in a Dropbox folder you can access or request at any time.