Logo Folder Explained

Your logo folder includes every version of your logo you might need — whether you’re printing business cards, uploading to social media, or adding it to your website.

What’s Inside

Here’s what you’ll typically find in your folder:

Full Logo – Your main logo in full color and black & white
Alt Versions – Stacked, horizontal, icon-only, etc.
File Formats – Usually includes:
- .PNG – Transparent background (great for web)
- .JPG – Standard white background (for basic uploads)
- .SVG – Scalable for web or screen (small file size)
- .PDF / .EPS – For printing and embroidery (vector)

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Tip

If you see a file ending in .ai, .eps, or .svg, that’s a vector file — it can be resized forever without getting blurry.

Which File Should I Use?

Here’s a quick cheat sheet:

Use Case	Best File Type
Website / Social Media	`.PNG` or `.SVG`
Print / Embroidery	`.PDF` or `.EPS`
Microsoft Office Docs	`.JPG`
T-shirts / Merch	`.SVG`, `.AI`, `.EPS`
Signs / Large Format	`.EPS` or `.PDF`

Keep Things Intact

Please avoid:

Renaming or moving files inside the folder
Editing vector files unless you’re working with a designer
Re-exporting low-res versions and uploading those to print platforms

If you ever lose your logo folder, we can re-send it — but it may not include any newer updates unless we’ve been working with you ongoing.

Note

Want a refresher on what each file type means? Head to Understanding Your Logo Files