Best Practices for Reels & Stories

Short-form video is one of the most powerful tools for brand growth — if you use it right. Reels and Stories let you connect fast, stay top-of-mind, and drive engagement without overproducing.

Format & Sizing

• Resolution: 1080x1920px
• Aspect Ratio: 9:16 (vertical only)
• File Type: .MP4 or .MOV
• Length:
  • Reels: Up to 90 seconds
  • Stories: 15-second segments (up to 1 minute total)

What to Post

• Behind-the-scenes clips
• Quick wins or customer results
• Tips, how-tos, or fast voiceovers
• Personal moments that build trust
• Repurposed content from other platforms

Hook Fast

The first 3 seconds matter most.
Use:

• Movement or close-up visuals
• Bold opening text (problem, question, or “you” language)
• Sound that grabs attention

Text & Captions

• Always include on-screen text — many people watch without sound
• Use large, readable fonts
• Include closed captions or use auto-caption tools inside Instagram/TikTok

Branding

• Add your logo subtly (corner or end screen)
• Use brand fonts and colors when possible
• Keep visuals clean and consistent — match your brand style

Music & Sound

• Use trending audio when relevant
• Keep it aligned with your brand vibe
• Watch volume levels — voice should be clear and not overpowered

Posting Tips

• Post Reels to both feed and Reels tab
• Add hashtags (3–7 max) in the caption
• Share Stories at key times (morning, lunch, evening)
• Use stickers (polls, questions) to drive engagement in Stories