Sending Email Blasts

Email is still one of the highest ROI tools in digital marketing — but it has to be done right. Here’s what you need to know before hitting “Send.”

Start with Strategy

What’s the goal? (Sales, traffic, awareness, etc.)
Who’s receiving it? (Segment if possible)
What’s the one thing you want them to do? (Call to action)

If you’re just blasting out a promotion to everyone, it might do more harm than good. Targeted, intentional messaging always performs better.

Design Tips

Keep it mobile-first — most people read on their phone
Use a clear headline, short body text, and a single CTA button
Limit the number of fonts and colors for clean readability
Include your logo and branding in the header or footer

Compliance Checklist

You are legally required to include the following in every email blast (under CAN-SPAM and international laws):

✅ Physical mailing address
✅ Unsubscribe link
✅ Accurate subject lines and sender info

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Tip

If you’re a service-based business without a storefront, you can use a virtual business mailbox for privacy — just make sure it’s legitimate and regularly checked.

Best Practices

Use your brand voice — don’t sound like a template
Avoid spammy language: “Free!!!” “Act now!” “Guaranteed!”
Send at strategic times (Tues–Thurs mornings tend to perform best)
Review subject line and preview text before sending

Mautic (our go-to for full control and automation)
Mailchimp, Sender, or ConvertKit for simpler setups
Postmark or SendGrid for transactional emails

Tracking & Improvement

Monitor open rate, click-through rate, and unsubscribes
Test subject lines, button wording, and send times
Don’t blast every week unless your content earns it

Note

If we manage your email campaigns, we’ll handle compliance, testing, and formatting for you. But it’s still good to understand what goes into each send.